About

“When I’m working on a problem, I never think about beauty. But when I’ve finished, if the solution is not beautiful, I know it’s wrong.” Buckminster Fuller

“You can’t be a creative thinker if you’re not stimulating your mind, just as you can’t be an Olympic athlete if you don’t train regularly.” Sir Ken Robinson

“A subtle thought that is in error may yet give rise to fruitful inquiry that can establish truths of great value.” Isaac Asimov

I am a designer with a background in architecture and interior design, currently working with retail environments across more countries. My work focuses on translating concepts into clear, functional solutions that improve how spaces are experienced and used.

My approach combines spatial thinking with structured decision-making. I work across different scales, from layout strategy and customer flow to detailed furniture design, ensuring that each solution responds both to user needs and practical constraints.

My experience includes developing frameworks, guidelines, and spatial solutions for retail environments, alongside projects in interior and architectural design.

Work Experience

  • Shop Design Leader – Regional | IKEA South-East Europe | March 2022 – prez.
  • Shop Design Manager – Store | IKEA Romania | March 2021 – March 2022
  • Architectural Designer | Freelance | August 2019 – July 2025
  • Shop Design Specialist – Store | IKEA Romania | July 2018 – February 2021
  • Intern Architect | CAMPA Arhiconstruct | December 2016 – July 2018

Volunteering

  • Student Representative | Asociatia Studentilor din Mincu | November 2015 – June 2020
  • Event Planner | Master Forum | December 2012 – October 2014
  • Event Planner | Local Youth Council, Bucharest District 1 | September 2010 – December 2012
  • Communication Volunteer | Lumea Educatiei | November 2011 – November 2012